Hapic, an Arabic adaptation of a foody logo

Adaptation of the Latin logo into Arabic for this Saudi Arabia-based fast-food chain—a project completed for the agency Toobox. The concept involved using the "Cheee Jimbo" typeface from the Oh No Type foundry as a starting point to design a custom Arabic version specifically for the logo's lettering. The goal was to capture that rounded, organic, and appetizing aesthetic while respecting the unique characteristics and proportions of Arabic script.